![]() API s – Application Programming Interfaces – are unique pieces of code that neatly fit into other software and, with that, introduce a new subset of options and features. The software world has its OEM equivalent too. Sometimes – as in the case of ‘Intel Inside’ – they serve as a stamp of approval and become something to boast. Often, these bits and pieces are purely white-label, unseen by the end-user. So, r ather than each company making its own hardware, with apparent effects on development and manufacture times, niche players specializing in one or more particular parts and technologies make them for everyone else. Even those considered low-tech would still require a dedicated R&D operation and a separate assembly line. Just think of the know-how and resources that go into each component. The same goes for y our other electrical appliances and gadgets. As you probably already know or guessed, that’s just as true for top-of-the- line phones and well-known tech companies as it is for the low-cost and less-sophisticated ones. Your phone’s supply chain comprises many third-party original equipment manufacturers ( OEM ) in charge of making different parts and pieces, such as the casing, touc h screen, and other electronic s inside. ![]() Before we dive into video conferencing APIs, let’s acknowledge that w hatever name brand adorns your phone, it didn’t make every single component that went in it.
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